Business

What Is a Business Guarantee?

A Business Guarantee is an agreement that commits owners to pay any debts incurred by their company. It often refers to the use of a...

Business Expenses – How to Maximize Your Deductions

If you're a small business owner, you may want to consider deducting some of your costs as business expenses. For example, you may be able...

Business-To-Business Transactions

Businesses often engage in Business-to-Business Transactions (B2B). Such transactions involve buying and selling goods, services, and products with other businesses. A business that manufactures and...

9 Tips For Growing a Successful Business

When you start your own business, it's tempting to take short cuts and cut costs. Unfortunately, such actions can ultimately cripple your business and cause...

Business Development – The Path to Success

A key to the success of business development is operational efficiency. By improving operational efficiency, you can achieve more with less time and resources. The...

The Startup Business Model

A startup's growth is limited to a few key variables, which include its market size and scalability. Many startups fail because their owners were so...

Marketing

What Are the Goals of Marketing?

In order to improve conversion rates and website traffic, you need to have clear marketing goals. You must set SMART goals for your marketing campaign,...

What Is Marketing? 5 Examples of Marketing Tactics

If you're in business to make money, you need to understand what is marketing. Marketing involves more than just promotion. It helps your business understand...

The 4 Ps of Marketing

The 4Ps of Marketing are the four main components of marketing. A successful marketing plan is an integrated process that incorporates all four elements. This...

The Different Types of Marketing

There are three basic types of marketing: call-to-action, top-of-mind awareness, and point-of-purchase. All three types of marketing aim to motivate purchases by providing customers with...

The Benefits of Different Marketing Strategies

A variety of businesses employ a range of Different Marketing Strategies to promote their products and services. These strategies have one goal in common, and...

How to Make the Most of Your Marketing Mix

What is the Marketing Mix? The Marketing Mix is a strategic approach to marketing, which is made up of four Ps: product, price, promotion and...